Damian Rodriguez · London

Damian Rodriguez

Creative Director · AI Engineer · Product Designer

I build software and make films for the performance world, for academies, clubs, athletes, and the brands around them. The whole chain runs from one desk in London.

I'm open for new work · Begin something →
51.5072° N / 0.1276° W
London · Former professional tennis player · Princeton

Work I've been part of · Rafa Nadal Academy · Alex de Minaur · Endquote

01

About · the person

Damian Rodriguez at the decks on a rooftop

I work across photography, film, software, and identity-led projects inside high-performance environments. That comes from a few threads that never quite separated. Princeton, years spent close to elite sport, and a practice in music and visual storytelling. They all meet at one desk now. The software is live. The films are on my own channel, the Endquote documentary included, and on Alex de Minaur’s. The apparel brand is designed in London.

Write to me · damianreg99@gmail.com
02

Systems · products & software

This is the software I design, build, and ship myself, live products for clubs, marketplaces, academies, and one matcha house in Wandsworth. Each row opens into the full story of how it got made.

S·01 PriorityCourt Court scheduling for clubs and academies. When two bookings collide it moves the lower-priority one the way a good front desk would, quietly and with a record of what happened. Six kinds of user, 725 tests, and no double bookings. Live · SaaS · 2026725 tests · 0 double-bookings S·02 Your Food Market Where street-food vendors find their next pitch and market organisers fill their line-ups. One verified profile, an application in under a minute, and no commission on a booking, ever. Live · E-commerce · 20263 audiences · 0% commission S·03 RPN Active The booking home for Rafa Nadal Academy camps in Thailand. Parents book for their children, pay through Stripe, and the founder sees all of it without asking a developer. Three hundred and five existing customers came across with their accounts already waiting. Launching · Platform · 2026305 accounts migrated S·04 Matcha & Maine A customer engine for a matcha house in Wandsworth. A digital stamp card, a referral scheme, ordering from the table, and a dashboard the owner can read over a coffee. Hospitality · 2026Loyalty · referrals · ordering S·05 MyMood An iOS app for two people. One of you taps a mood and it lands on the other’s lock screen a few seconds later. It is encrypted end to end, there are no accounts, and there is nothing to scroll. iOS · 2026E2E encrypted · no accounts S·06 AI Advisory Consulting in three shapes. An advisory session when you need a straight answer, a build sprint when something needs to exist by Friday, and embedded direction when a product needs taste and engineering in the same room. The advice ends in working software, not a document. Open · Consulting · OngoingSessions · Sprints · Embedded

There are a dozen more on the bench. Compliance systems, a routing engine, retrofit pricing, and a small LED panel on the desk that shows me what the machines are up to.

03

Story · creative direction & film

Photography, film, and identity work, made inside high-performance environments, usually at the hours when nobody is watching.

Still Moving

With Alex de Minaur · Published on his official channel

A series that isn’t about events. It’s about continuity while everything around him changes, and about how the values that last are lived rather than claimed.

Still Moving cover, Rod Laver Arena at dusk
A series about continuity while everything changes
Not a personal brand expansion
Values lived, daily
Internal thesis
A modern role model, composure, effort, continuity
Legacy frame, archiving standards
Cinematic slow-motion moments
B-roll that immerses the audience
Balance, where normality and noise coexist
We don't label values, the audience discovers them
01 / 11 The concept · drag through the document

What came of it, on Alex de Minaur’s own channel

04

Endquote · independent tennis apparel

ENDQUOTE

I started Endquote because I kept noticing the parts of tennis nobody puts on a poster, and I wanted clothes that carried them off court without shouting.

It is designed in London, in small runs, and a piece is only made once somebody actually wants it. I do the design, the story, and the film from the same desk, which is slower and also the point.

Ask me about Endquote
Designed in · London
Runs · Small, made to order
Work · Apparel, story, film
Status · In motion
05

Sound · music & sets

I make music the way I make everything else, at one desk, usually late, until it is finished.

Zero to finished

I write, produce, and engineer the records myself, and I find the right voice for each song rather than singing them all. Most of them start as a voice note on a walk and leave the desk finished.

WritingCompositionVocalsProductionMixMaster

Practice · Original music, DJ sets
Desk · From the first idea to the master
Recordings · On Spotify, alongside

Selected recordings · on Spotify

06

Contact · begin something

Begin something.

It comes straight to me, and I answer within a day. Or write to me directly at damianreg99@gmail.com